by At 7:50 this morning, my student cancelled her lesson which was due to start ten minutes later. She said her husband had crashed his car, but he was OK, and she had to go and pick him up. What are the chances that she was lying? Five percent? Ten? I often try to put probabilities on these kinds of things, and that’s probably why at least the concept of gambling and odds appeals to me.
I read something yesterday by Nancy Friedman, an expert in brand names. Her piece was about Shein, a mega-successful Chinese online clothes store, and more specifically its name. When I see that name I want to pronounce it “shine”, which actually sounds nice, but no, it’s the butt-ugly “she-in” – the original name was SheInside. And what’s more, it sells men’s stuff too. The name is utter Sheit, in other words. The company’s huge success made Nancy question whether her decades in the naming business even mattered anymore: Shein are winning on the back of sheer marketing gigabucks, an execrable name be damned. Spending and bullying and brute-forcing your way to victory seems the norm these days.
I miss Muzicorama, the music show broadcast on local radio every weekday evening between six and seven. As far as I know it’s still running, and presented by Bogdan Puriș, but I’m always teaching at that time. Most of the music I listen to these days is on YouTube. Right now I’m binging British stuff from about 2006, especially the Kooks, Kaiser Chiefs and Razorlight. It reminds me of my trip to the UK in that year and the time I spent with my grandmother.
Time to get going – I’ve got my lesson with the single twins as opposed to the twin twins. After that I’ve got the eight-year-old girl; I’ve done “Would You Rather?” with her three times in a row and now I’m out of ideas.
